Marketing Made Easy
eSource provides real solutions to leverage and manage the collective marketing voice of your branches, divisions, agents and other affiliates. Our online tools allow you to create customized marketing materials and highly targeted mailing lists in a matter of minutes following the steps below:
1. Choose from customized catalogs of branded marketing materials
2. Personalize with your own contact information, messaging and offer
3. Proof and approve
4. Choose your audience by creating your own custom list based upon appropriate demographics
The List
Direct mail advertising has been around for decades and so have the challenges. According to the 40/40/20 rule, 40% of the success of a direct mail campaign relates to the quality of the list, 40% to the offer and 20% to the creative or printed piece. No matter how good your brand, or how alluring your offer, the success of your campaign is highly dependent upon the relevance of the list. If you mail to the wrong audience, your offer will fail.
The Right List for the Job
If your audience consists of consumers, eSource provides you with real-time, online access to the Equifax 220 million-consumer database enhanced by the V12 Group. Customized demographic criteria are tailored to your needs. eSource can also house and maintain your highly specialized list and provide purpose-based variable search criteria. Contact lists can be uploaded and stored for each user profile.
The Offer
Empower your regional marketing managers to create a unique message and offer based upon their local market, the specific season or current events while still maintaining corporate brand integrity.
- Database driven content
- Choose from images stored in the Image Library or upload images
- Variable data
The Creative
At DocuSource Print Management, we provide everything you need for direct marketing success. Turn to us for strategy, creative design and brand compliance assistance.
Direct Mail Features:
- Customize each marketing communication
- Company-wide shared mailing list
- User-maintained personal contacts
- Real-time queries with exact counts
- Optional zip code range with radius
- Mail to all matches or “Review & Select"
- Export recipient list for follow-up
- Reachback codes
- Query your list outside of the order
- Staggered mailings
Call us for more information on how DocuSource can streamline your direct mailing program.
1.800.828.2635